Noissue, a New Zealand-based packaging platform that gives customized, sustainable packaging to companies of all sizes, has acquired the workforce and instruments essential to construct microsites and dynamic QR codes.
On Wednesday, noissue introduced the acquisition of London-based Tapkit, a startup that has labored with manufacturers similar to L’Oréal, NYX, Haus, TRIBE and Little Cooks to develop tailor-made digital buyer experiences.
Manufacturers are all the time on the lookout for methods to have interaction prospects, and QR codes are one of many sizzling fads of immediately. Mix them with one of the crucial fundamental methods prospects bodily work together with a model — the packaging — and types have a easy, but efficient, advertising alternative.
“From ‘make-up how-to guides’ or ‘cooking tutorial movies’ to amassing suggestions, enabling fast re-orders and working UGC competitions, the alternatives to create and combine digital experiences that improve a shopper’s bodily expertise with a model and product are infinite, and we’re proud to be merging packaging and expertise to energy this future,” stated Tapkit founder and CEO Matt Alcock in an announcement.
So what does considered one of these digital experiences appear to be for the common model? Right here’s a few current examples. Certainly one of noissue’s prospects, Butter Child Bakery, makes use of a microsite as a simple approach to join with prospects and allow them to know which markets they’ll be at, with out having to direct them to the web site. One other buyer, ceramics maker Lolita, has launched a brand new necklace line. The QR code among the many necklace’s packaging shows care directions for the necklace.
“Noissue actually sees QR as an extension of every buyer’s model, the flexibility to personalize its colours and the way it appears, and to rapidly change the hyperlinks you need to present/have your prospects work together with – provides you nice flexibility as a model,” a noissue spokesperson advised TechCrunch by way of e mail. “You’ll be able to replace your web site for key moments, and have the microsite for any restricted version/specials/well timed data that you just want your prospects to entry.”
Noissue advised TechCrunch that the mixed money and inventory deal is valued at $2.3 million and brings noissue’s valuation to $100 million. Tapkit’s London workers shall be becoming a member of noissue’s world product, design and engineering groups.
That is noissue’s first acquisition, and it follows a current $10 million Sequence A elevate led by Felix Capital.